Episode 1: Advertisers, AI and Automation

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Episode 1: Advertisers, AI and Automation

Veli Aghdiran, the APAC Talent Development and Cultural Director at Essence, sees first-hand why AI promises to create more interesting, relevant and useful marketing messages, bespoke to every person.

Here lies the opportunity to make advertising more empathetic and purposeful, to go beyond thinking of the consumer in a traditional sense and to help understand the ‘true’ needs of each specific consumer in each specific situation. 

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